Holiday Sales on the Dark Web

Next: Fast Detection Makes All the Difference
Previous: Not Your Breach, Still Your Problem
Retailers aren't the only ones offering holiday sales.
Writer Emily W.
December 07, 2015

Emily serves as the Director of Analysis at Terbium Labs. With a background in International Relations, Emily alternates between quiet rants about Russian politics and foreign policy, while crafting blog posts about the realities of the Dark Web (hint: red rooms aren't real).

Retailers aren’t the only ones offering holiday sales. Vendors on the Dark Web are taking advantage of Black Friday, Cyber Monday, and the rest of holiday season for some promotions of their own.

All items 70% off. Buy one, get two free. Special discounts while supplies last. And these are just on the major markets. The Dark Web celebrates major holidays just like the rest of the world: with sales, discounts, coupon codes, and new items in stock just in time for holiday consumers.

As millions waited in line for Black Friday sales to start, Dark Web vendors began to roll out promotions and special discount codes. On other sites, customers started to question their favorite stores, inquiring about potential Black Friday or Cyber Monday sales.

Dark Web markets and vendors operate under the same model as light web or brick and mortar locations. They rely on customer service, positive reviews, word of mouth, and, yes, seasonal sales to promote their products and build a base of repeat customers. Vendor postings are filled with customer feedback, questions about returns or incorrect items, and even buyers offering up success stories on their latest purchases. Dark Web customers also need to do their holiday shopping, and will happily spend a few dollars on stolen cards to finance those transactions.

As the holiday season (and the spending it generates) continues, we expect to see an increase in the number of cards available on the Dark Web. Consumers spend differently during the holiday season: distracted, high volume, high value purchases across a variety of locations. Carders on the dark web take advantage of these activities to replenish their stock.

RELATED ARTICLES
analysis October 08, 2018
The Nine Lives of a Stolen Payment Card

For financial institutions, simply cancelling and issuing a new card will only prevent fraudulent charges on that specific payment card—a canceled card does nothing to stop future fraudulent activity stemming from other compromised cardholder...

analysis October 02, 2018
The Truth About Dark Web Pricing

Asking how much data costs on the dark web is a good question, but the line of inquiry should not end there. In our research of the dark web, Terbium Labs not only examines...