Holiday Sales on the Dark Web

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Retailers aren't the only ones offering holiday sales.
Writer Emily W.
December 07, 2015

Emily serves as the VP of Research at Terbium Labs. With a background in International Relations, Emily alternates between quiet rants about Russian politics and foreign policy, while crafting blog posts about the realities of the Dark Web (hint: red rooms aren't real).

Retailers aren’t the only ones offering holiday sales. Vendors on the Dark Web are taking advantage of Black Friday, Cyber Monday, and the rest of holiday season for some promotions of their own.

All items 70% off. Buy one, get two free. Special discounts while supplies last. And these are just on the major markets. The Dark Web celebrates major holidays just like the rest of the world: with sales, discounts, coupon codes, and new items in stock just in time for holiday consumers.

As millions waited in line for Black Friday sales to start, Dark Web vendors began to roll out promotions and special discount codes. On other sites, customers started to question their favorite stores, inquiring about potential Black Friday or Cyber Monday sales.

Dark Web markets and vendors operate under the same model as light web or brick and mortar locations. They rely on customer service, positive reviews, word of mouth, and, yes, seasonal sales to promote their products and build a base of repeat customers. Vendor postings are filled with customer feedback, questions about returns or incorrect items, and even buyers offering up success stories on their latest purchases. Dark Web customers also need to do their holiday shopping, and will happily spend a few dollars on stolen cards to finance those transactions.

As the holiday season (and the spending it generates) continues, we expect to see an increase in the number of cards available on the Dark Web. Consumers spend differently during the holiday season: distracted, high volume, high value purchases across a variety of locations. Carders on the dark web take advantage of these activities to replenish their stock.

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